Chair, Marketing, Sport and Hospitality Management
Ph.D., University of Minnesota
Carmel Boyer School of Business
(440) 260-4000
OVERVIEW
Research. Development. Promotion. Sales. The vibrant and engaging world of marketing offers a dynamic, diverse career path that puts you at the forefront of today's business opportunities.
Real-world focused, BW's marketing major is comprehensive and versatile. It offers a strong foundation in financial, business and management practices along with focused areas of study-supply chain, consumer behavior, sales, brand management, advertising, digital marketing, social media marketing and more.
Well-respected among professionals, BW's business program prepares you for success. Faculty members are scholars and practitioners. You'll learn from professors with decades of corporate, government and nonprofit experience who share insights that are diverse and career relevant.
BW's proximity to Cleveland puts you within easy access to impressive networking, internship and job shadowing connections at corporations, government and nonprofit agencies, advertising and media organizations and more.
CAREER OPPORTUNITIES
- Market analyst
- Account management
- Advertising executive
- Marketing manager
- Market researcher
- Media buyer
- Digital marketing manager
- Product developer
- Sales manager
CURRICULUM
Offered as a major and minor, the marketing program provides a comprehensive, integrative approach to topics like consumer analysis, market research, communication and strategic planning. Students can apply these marketing insights to the development of marketing plans, case studies and actual marketing strategies.
The marketing major prepares students to:
- Recall business terms, concepts, and principles and effectively communicate these, through both oral and written means, using the language of business
- Utilize critical thinking skills to analyze information and produce improved business decisions and generate effective recommendations for better course of action or opportunity for improvement
- Demonstrate relevant application of business knowledge
- Exhibit high standards of ethical awareness and conduct and recognize ethical issues businesses/people face in today's world
- Demonstrate an in-depth understanding of the content areas and tools necessary for a marketing professional
- Analyze marketing decisions using tools, techniques, and theory commonly used by marketing professionals
STUDENT EXPERIENCES
Our world-class faculty will help you tailor your educational experience to your personal and professional goals. Small class sizes and an 11:1 student-to-faculty ratio offer exceptional mentoring opportunities with BW professors.
Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, fellowships, study abroad and a variety of co-curricular and other learning opportunities.
Digital Marketing Center (DMC)
A hybrid between a class and an internship, BW's Digital Marketing Center is a student-run, experience-driven agency offering digital marketing expertise to local businesses. Students work with small businesses to develop effective, research-based inbound marketing strategy including website design, social media strategy, targeted digital content, automated email marketing plan and a marketing playbook. In addition to gaining portfolio-building, real-world experience and networking opportunities, students can earn certifications from digital marketing applications like Hubspot and Hootsuite. City of Berea grant funding is available.
PR FOR NONPROFITS
This annual networking event for public relations majors and marketing majors introduces students to possible careers in nonprofit public relations, marketing and development. Professionals spend an evening sharing their careers and job roles and responsibilities with interested students. Students can network to learn more about nonprofits, as well as seek internships and jobs.
Sales Club
Through a dynamic lecture series, workshops and mentoring, the Sales Club prepares students for the workforce. Students learn tactical, persuasive skills and are presented with opportunities to network with industry professionals. These experiences provide a competitive advantage as students enter the job market.
View all business student organizations and experiential learning programs.
ALUMNI SUCCESS
FACULTY
FULL-TIME FACULTY
Charles Campisi
Chair, Marketing, Sport and Hospitality Management
Associate Professor
Ph.D., University of Minnesota
Tim Marshall
Associate Professor
Director, Digital Marketing Center
Burton D. Morgan Endowed Chair in Entrepreneurship
M.S., Eastern Michigan University
Ven Ochaya
Professor
Ph.D., University of Massachusetts Amherst
Mary Pisnar
Chair, Management and Leadership
Professor
D.B.A., Cleveland State University
Lori Radulovich
Associate Dean, Undergraduate Business Programs
Professor
DBA, Cleveland State University
Sergio Robles
Assistant Professor
Ph.D., The University of Texas-Rio Grande Valley
Lindsay Sims McKee
Director, DM2MBA
Assistant Professor
M.A., University of Arizona
Michael Weidokal
Lecturer
MBA, University of South Carolina and the University of Vienna
Robert Young
Professor
DBA, Cleveland State University